The table
Data company valuation multiples, publisher by publisher
Updated
No two publishers measure the same thing, so the table keeps each figure beside its basis rather than averaging them.
Private sales of data and analytics firms
Aventis Advisors gives a median of about 2.3x revenue and 14.9x EBITDA for data and analytics firms across disclosed deals from 2015 to 2025, and 2.2x revenue and 16.3x EBITDA for data and analytics consultancies. Oaklins puts the first half of 2026 at around 2.3x EV/Revenue and 13.9x EV/EBITDA.
Information services
In a report more than a decade old, Berkery Noyes put the information industry's median revenue multiple at 2.2x and its median EBITDA multiple rising from 9.6x to 11.0x. Lincoln International describes marketing information services EBITDA multiples ranging between about 10.0x and 12.0x through the fourth quarter of 2025.
Listed data companies and indices
Damodaran's January 2026 table gives US information services firms 2.21 EV to sales and 12.81 EV to EBITDA across all firms. SaaS Capital's index of listed SaaS companies has stabilised in the 6-7x revenue range.
Source: Data company valuation multiples